How did you attract/address your audience?
We, as a group, discovered that we had successfully addressed
our audience as our post-production survey revealed that a significant majority
felt the genre of our film was a psychological thriller. As a result, we have
addressed our target audience successfully as our production can be
successfully identified as the drama we initially intended. This is show in the
graph as 8 out of 15 felt our film was a psychological thriller whilst only 3
people thought it was a horror film, this being a lower percentage of people
than our last survey which demonstrates the importance of feedback and how we
adjusted, making changes accordingly.

When asking the audience what emotion was felt when watching
the clip, it identified that we had successfully produced our film as 11 out of
15 felt they were scared or anxious, which is our aim as the producers of the
film. However, when we asked the 15 people whether they would go and see the
film wasn’t as successful as only 7 said they would go and watch the film
whilst 5 were undecided. As a group, these results are vital to analyse as they
drive us to improve our project, this would attract and address our audience as
the film would be more interesting for people to watch. Despite not having 100%
positive feedback, we seek to improve our project such as adding darker filters
to our clips as well as using a larger range of filming techniques, for
example, graphic matches to create smoother and more effective transitions.
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